- 20 years combined agency and in-house design
- 20 years of Adobe CC experience
- Adept at leading teams in both design and production roles
- Builds trusting relationships with external vendors and contractors
- Experience in print, web, trade show and environmental graphics
- 10 years of design in consumer goods packaging, esp food/ beverage and toy/candy
- Certificate in Project Management from UC Irvine
Senior Designer | Page Design Group 2017 - Present
Senior Designer | NGINX, Inc. 2017
Partnered with creative director, marketing team, and software engineers to develop web promotions, network/software diagrams, print collateral, and trade show booth designs.
Design Director Retail Graphics | RH 2015 - 2017
Managed project budgets of up to $200K that covers design, environments, and branded consumer messaging for new stores.
Negotiated with outside vendors, direct installation teams, and manage deliverable dates for national gallery openings.
Collaborated with architects, construction crew, PR, visual merchandisers, designers, and vendors to survey, build, and replace exterior signage on 60+ stores.
Cut signage costs per store from $120k to $40k by conducting an in-depth cost analysis, breaking down costs of in-store components, and streamlining our ordering and delivery process.
Contributed to seasonal packaging design and production team as needed.
Design Manager | Mariani Packing Co. 2009 - 2015
Partnered with packaging engineers, marketing team, and sales managers to develop advertising, marketing collateral, and trade show booth design.
Assumed the role of art director and spearheaded the design for Costco’s exclusive SKUs and multi-packs. Successfully re-launched 3 new 'Organic by Mariani' products in 2015. The success of this product line filled the consumer need for more organic choices and resulted in expanded shelf placement.
Created and oversaw the digital asset management system and release approval for domestic and international partners.
Contributed design concepts and photography for new packaging, promotional materials, and website layout.
Designed and coordinated trade show graphics for a fresh branded look.
Negotiated bids with outside creative resources.
Senior Designer | Tulocay & Co. 2008 - 2009
Managed multiple projects simultaneously, including packaging design for house and private label premium culinary brands.
Developed advertising and marketing collateral for onsite café and retail shops, and created trade show booth displays and headers.
Negotiated printing costs and coordinated art releases for vendors.
Art Director | Hasbro Inc. 2002 - 2007
Teamed with marketing, product design, and engineering to direct concept to shelf development of consumerpackage design, product development, promotion, and prototype creation for trade shows.
Designed Harry Potter candy product line that delivered >$15M in revenue over a period of 3 years.
Partnered with the in-house marketing director and Warner Bros. Entertainment to coordinate art approvals and revisions for Harry Potter candy packaging to synchronize release date of hit movie and book drop date.
Leveraged Spin Pop brand with multiple licensed platforms, selling > 90M units over the course of 10 years.
Worked with product developers and marketing teams to create segment-appropriate packaging and advertising for both in-house and licensed brand products for Warner Brothers, Disney, DC Marvel, and Fox Entertainment.
Senior Designer | Invisible Worlds 2001 - 2001
Coordinated with the product engineers and back-end developers to design the look and feel for an e-commerce website.
Designed print collateral, GUI, and Internet space layout, developed presentation materials, and maintained current promotional materials.
Developed a consistent, strategically-based visual system for the existing internet spaces and printed materials for Invisible Worlds identity.
After establishing this system, assisted the production team in implementing the new design and served as "visual quality assurance", ensuring that the integrity of the art was maintained.
Senior Designer | Fisher Design, Inc. 1992 - 2000
Serviced an array of consumer product and corporate accounts that included The Scotts Company, Procter & Gamble, Brown Forman, Brown & Williamson Tobacco Corp., Colgate-Palmolive, Hasbro, The Stroh Brewery, Hills Pet Products, and The Dial Corporation.
Introduced the first 3D rendered shelf set/aisle display merchandising system for the Scotts Company. The system, which replaced manual drawings, resulted in increased design flexibility, cost savings, and the ability to provide on-demand store illustrations.
Designed and produced consumer packaging, advertising collateral, and brand manuals.
Created line extensions from an existing brand identity to design original concepts basedon a strategic marketing plan.
Developed multiple, on-pack promotions for Colgate-Palmolive
Miami University, BFA Graphic Design
UC Irvine, certificate Project Management
AIGA San Francisco, member
Sacramento Ad Club, member